As a billion-dollar industry, it comes as no surprise that there are a plethora of romance-centered publishing companies. From divisions of HarperCollins (Harlequin), Hachette Books (Forever Yours) and Penguin (Berkley), to independent powerhouses such as Entangled Publishing, there’s certainly not a shortage of romance novels. Publishing imprints are a different story, however. While they often exist to separate romance sub-genres and categories within a publishing house, they often follow the same pattern and cater toward genre over age group.
Romance imprints vary but generally focus on the basics – historical, contemporary, and romantic suspense – while many strive to publish a variety of these under a single name. Take a look at most of Harlequin’s imprints (Avon, Carina Press, Graydon House) and you’ll see that they are loose categories, with the exception of Harlequin Teen, which is grouped by audience (young adult).
Entangled Publishing takes a different approach and features three main imprints – Amara (adult), Embrace (new adult), and Entangled TEEN (young adult) – but also has a wide variety of category imprints that range in heat level and genre. Claiming to publish a romance for every reader, recent news of a new imprint, August, solidifies Entangled’s range in the romance publishing world and aims to offer something new – novels featuring older characters.
— Entangled Publishing (@entangledpub) November 16, 2018
Set to feature works where “characters are seasoned in love and life”, the August imprint will focus on narratives where characters are over 40 years old. As the adult category generally spans in age from 23+ (as new adult narratives typically follow characters between the ages of 18-22), Entangled’s new approach to romance sub-categories will help readers to find exactly what they are looking for – from sweet contemporary narratives, historicals and romantic suspense, to erotic narratives with characters ranging in age.
The August imprint was announced last week (November 12) and launched with four titles: What Were You Thinking, Paige Taylor by Amanda Ashby, Adventures in Online Dating by Julie Particka, The July Guy by Natasha Moore, and Knocked-up Cinderella by Julie Hammerle.